Top 10 Most Popular Cars in Australia

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Are you in the market for a new car this year? From rugged off-roaders to sleek SUV’s, the Australian automotive landscape boasts a diverse selection of vehicles to suit every taste and lifestyle.

We've compiled a list of the top 10 most popular cars in Australia in 2023 from VFACTS new-car sales data to help you navigate the car market.

1. Ford Ranger

63,356 new car sales in 2023.

The new-generation Ford Ranger reigns supreme as one of the most sought-after vehicles in Australia, knocking the Toyota HIlux from top spot. Renowned for its robust performance, versatility, and rugged design, this powerhouse ute is a favourite among tradies, adventurers, and families alike.

2. Toyota HiLux

61,111 new car sales in 2023.

Hot on the heels of the Ford Ranger is the Toyota HiLux in second place. The HiLux has a reputation for legendary reliability, impressive towing capacity, and off-road prowess. The 2025 model is currently being tested in Australia, so we are sure the HiLux will be fighting for 1st place again soon!

3. Isuzu D-Max

31,302 new car sales in 2023.

Another ute sitting in 3rd place is the no-nonsense Isuzu D-Max, known for its durability and reliability. The D-Max is slightly cheaper than its Ranger & HiLux competitors, making it great value for money.

4. Toyota RAV4

29,627 new car sales in 2023.

4th place overall, but 1st in the SUV market is the Toyota RAV4. The Toyota RAV4 offers a winning combination of style, performance, and practicality. With its spacious interior, impressive array of tech features, and Hybrid line-up, the RAV4 is a top pick in the competitive SUV segment.

5. MG ZS

29,258 new car sales in 2023.

Making waves in the Australian SUV market is the MG ZS, a stylish and affordable compact SUV. The MG ZS offers exceptional value for money without compromising on quality or performance, plus a marketing-leading 7-year / unlimited-kilometre warranty program.

6. Tesla Model Y

28,769 new car sales in 2023.

Leading the charge in the electric vehicle revolution is the Tesla Model Y. This SUV has cutting-edge technology and a premium interior, making it a solid choice for those looking to switch to full electric.

7. Mitsubishi Outlander

24,263 new car sales in 2023.

Practicality meets performance in the Mitsubishi Outlander, a versatile SUV that's perfect for growing families. With its spacious cabin, smooth ride, advanced safety features, and Hybrid options, the Outlander is a top contender in its class.

8. Mazda CX-5

23,083 new car sales in 2023.

The Mazda CX-5 SUV continues to impress Aussie drivers with its dynamic driving experience and upscale interior. It has long been a favourite in the SUV market as the CX-5 delivers a premium driving experience without the premium price tag.

9. Hyundai Tucson

21,224 new car sales in 2023.

With its striking design, spacious cabin, and advanced technology, the Hyundai Tucson offers exceptional value for money and a driving experience that's hard to beat. This SUV will continue to be popular with its sharp looks and sharper price tag.

10. Toyota Prado

20,710 new car sales in 2023.

Rounding out our list is the best-selling large SUV - the Toyota Prado. A rugged and reliable off-roader that's equally at home in the city or the bush. With its legendary durability, impressive towing capacity, and go-anywhere capability, the Prado remains a top choice for adventurous Aussie motorists.

Whether you're in the market for a rugged dual-cab ute,, a family-friendly SUV, or an eco-friendly electric vehicle, the Australian automotive market has something for everyone.

At We Want Your Wheels, we're here to help sell your old car, so you can get into the perfect new one! Find out how much your car is worth with our free online valuation form, so you can buy your next car with confidence!

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